{"id":14699,"date":"2018-02-07T17:18:23","date_gmt":"2018-02-07T19:18:23","guid":{"rendered":"https:\/\/www.mrichards.com.br\/?p=14699"},"modified":"2021-03-22T08:55:19","modified_gmt":"2021-03-22T11:55:19","slug":"marketing-eficaz","status":"publish","type":"post","link":"https:\/\/www.agenciam.com.br\/blog\/2018\/02\/07\/marketing-eficaz\/","title":{"rendered":"MARKETING EFICAZ"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]MARKETING eficaz \u00e9 muitas vezes o que separa as empresas que conquistam o r\u00e1pido crescimento daquelas empresas de crescimento lento ou at\u00e9 mesmo paralisado, chegando a uma poss\u00edvel fal\u00eancia.<\/p>\n<p>Como exemplo, temos grandes empresas como a Gillette e Coca-Cola, que atrav\u00e9s de um planejamento de marketing adequado para a implementa\u00e7\u00e3o de bens de consumo tra\u00e7ando campanhas objetivas foram bem sucedidos em mercados de massa altamente competitivos, superando os seus concorrentes de mercado.<!--more--><\/p>\n<p>Uma campanha de marketing n\u00e3o \u00e9 algo que vem at\u00e9 voc\u00ea, portando, \u00e9 preciso criar e ir buscar o seu objetivo com estrat\u00e9gia e planejamento. Campanhas bem sucedidas tendem a ser cuidadosamente pesquisadas, bem pensadas e focadas nos detalhes e na execu\u00e7\u00e3o, ao contr\u00e1rio de se acomodar em uma \u00fanica grande ideia, pensando que fomentar\u00e1 a marca e a empresa por um bom tempo.<\/p>\n<p>O Planejamento de uma campanha de marketing come\u00e7a com a compreens\u00e3o de sua posi\u00e7\u00e3o no mercado e termina com detalhes simples e bem amarrado, como, o texto de um an\u00fancio.<\/p>\n<p>Para isso, procure quem entende do assunto e que possa te ajudar a tra\u00e7ar e alcan\u00e7ar objetivos a longo e curto prazo com estrat\u00e9gias de marketing bem definidas, formatando a campanha ideal para o seu neg\u00f3cio.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<a href=\"https:\/\/www.mrichards.com.br\/leadpage\/diagnostico-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"wp-image-13826 aligncenter\" src=\"https:\/\/www.mrichards.com.br\/wp-content\/uploads\/2017\/04\/01_capa_ebook.jpg\" alt=\"\" width=\"244\" height=\"349\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1518032378205{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #474b57 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1534879771686{padding-left: 20px !important;}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Ficou alguma d\u00favida? Preencha os campos abaixo e entrarei em contato com voc\u00ea.<\/span><\/h4>\n<div data-uniq='69e10f1dd3922' class='uniq-69e10f1dd3922 formcraft-css form-live align-center'><style type='text\/css' scoped='scoped'>\/* bot\u00e3o formul\u00e1rio*\/\n.form-element-html .submit-button{\nbackground-color: #ff9600;\n}<\/style><div class='form-logic'>[]<\/div><div class=\"fc-pagination-cover fc-pagination-1\">\n\t\t\t\t\t\t<div class=\"fc-pagination\" style=\"width: 100%\">\n\t\t\t\t\t\t\t<div class=\"pagination-trigger \" data-index=\"0\">\n\t\t\t\t\t\t\t\t<span class=\"page-number\"><span >1<\/span><\/span>\n\t\t\t\t\t\t\t\t<span class=\"page-name \">Step 1<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<style scoped=\"scoped\" >\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .submit-cover .submit-button,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .fileupload-cover .button-file,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover .button,\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker .ui-datepicker-header,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .stripe-amount-show\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbackground: #ff6347;\n\t\t\t\t\t\t\tcolor: #fff;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .slider-cover .ui-slider-range\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbackground: #ff6347;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker .ui-datepicker-header,\n\t\t\t\t\t\t.formcraft-css .fc-form .field-cover>div.full hr\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-color: #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker .ui-datepicker-prev:hover,\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker .ui-datepicker-next:hover,\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker select.ui-datepicker-month:hover,\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker select.ui-datepicker-year:hover\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbackground-color: #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-pagination>div.active .page-number,\n\t\t\t\t\t\t.formcraft-css .form-cover-builder .fc-pagination>div:first-child .page-number\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbackground-color: #ff6347;\n\t\t\t\t\t\t\tborder-color: #e0573e;\n\t\t\t\t\t\t\tcolor: #fff;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker table.ui-datepicker-calendar th,\n\t\t\t\t\t\t#ui-datepicker-div.fc-datepicker table.ui-datepicker-calendar td.ui-datepicker-today a,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .star-cover label,\n\t\t\t\t\t\thtml .formcraft-css .fc-form.label-floating .form-element .field-cover.has-focus>span,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .customText-cover a,\n\t\t\t\t\t\t.formcraft-css .fc-form .form-element .slider-cover .range-max,\n\t\t\t\t\t\t.formcraft-css .fc-form .form-element .slider-cover .range-min,\n\t\t\t\t\t\t.formcraft-css .prev-next>div span:hover\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tcolor: #ff6347;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .customText-cover a:hover\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tcolor: #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\thtml .formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover > span\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tcolor: #666666;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover input[type=\"text\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover input[type=\"email\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover input[type=\"password\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover input[type=\"tel\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover textarea,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover select,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25.label-floating .form-element .field-cover .time-fields-cover\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-bottom-color: #666666;\n\t\t\t\t\t\t\tcolor: #777;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover input[type=\"text\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover input[type=\"password\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover input[type=\"email\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover input[type=\"tel\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover select,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover textarea\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbackground-color: #fafafa;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .star-cover label .star\t\t\t\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\ttext-shadow: 0px 1px 0px #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .slider-cover .ui-slider-range\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tbox-shadow: 0px 1px 1px #e0573e inset;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .fileupload-cover .button-file,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .stripe-amount-show\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-color: #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .stripe-cover.field-cover div.stripe-amount-show::before\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-top-color: #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .stripe-cover.field-cover div.stripe-amount-show::after\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-right-color: #ff6347;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .stripe-amount-show,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .submit-cover .submit-button .text,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .field-cover .button\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\ttext-shadow: 1px 0px 3px #e0573e;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"checkbox\"]:checked,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"radio\"]:checked\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-color: #ff6347;\n\t\t\t\t\t\t\tbackground-color: #ff6347;\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"checkbox\"]:hover,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"radio\"]:hover,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"checkbox\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 input[type=\"radio\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 label:hover>input[type=\"checkbox\"],\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 label:hover>input[type=\"radio\"]\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-color: #ff6347;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html input[type=\"password\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html input[type=\"email\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html input[type=\"tel\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html input[type=\"text\"]:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html textarea:focus,\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25 .form-element .form-element-html select:focus\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\tborder-color: #ff6347;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t.formcraft-css .fc-form.fc-form-25\t\t\t\t\t\t{\n\t\t\t\t\t\t\tfont-family: inherit;\n\t\t\t\t\t\t}\n\t\t\t\t\t\t@media (max-width : 480px) {\n\t\t\t\t\t\t\thtml .dedicated-page,\n\t\t\t\t\t\t\thtml .dedicated-page .formcraft-css .fc-pagination > div.active\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\tbackground: transparent;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t<\/style>\n\t\t\t\t\t<div class=\"form-cover\">\n\t\t\t\t\t\t<form data-thousand=\"\" data-decimal=\".\" data-delay=\"0\" data-id=\"25\" class=\"fc-form fc-form-25 align- fc-temp-class spin- save-form- dont-submit-hidden- icons-hide- label-placeholder frame-hidden remove-asterisk-true field-alignment-left\" style=\"width: 100%; color: #666666; font-size: 100%; background: transparent\">\n\t\t\t\t\t\t\t<div class=\"form-page form-page-0\" data-index=\"0\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"form-page-content ng-pristine   ng-isolate-scope \">\n\t\t\t\t\t\t\t\t\t<!-- ngRepeat: element in page track by element.identifier --><div data-identifier=\"field2\" data-index=\"0\" style=\"width: 33%\" class=\" form-element form-element-field2 options-false index-false form-element-0 default-false form-element-type-oneLineText is-required-true odd -handle\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form-element-html\"><div ><div class=\"oneLineText-cover field-cover \"><span class=\"sub-label-true\"><span class=\"main-label\"><span >Nome completo<\/span><\/span><span class=\"sub-label\"><span >nome completo<\/span><\/span><\/span><div><span class=\"error\"><\/span><input type=\"text\" placeholder=\"Nome completo\" data-field-id=\"field2\" name=\"field2[]\" data-min-char=\"\" data-max-char=\"\" data-val-type=\"\" data-regexp=\"\" data-is-required=\"true\" data-allow-spaces=\"\" class=\"validation-lenient\" data-placement=\"right\" data-toggle=\"tooltip\" tooltip=\"\" data-trigger=\"focus\" data-html=\"true\" data-input-mask=\"\" data-mask-placeholder=\"\" data-original-title=\"\"><i class=\"no-icon\"><\/i><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div><!-- end ngRepeat: element in page track by element.identifier --><div data-identifier=\"field5\" data-index=\"1\" style=\"width: 33%\" class=\" even form-element form-element-field5 options-false index-false form-element-1 default-false form-element-type-email is-required-true -handle\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form-element-html\"><div ><div class=\"email-cover field-cover \"><span class=\"sub-label-true\"><span class=\"main-label\"><span >E-mail<\/span><\/span><span class=\"sub-label\"><span >Digite um e-mail v\u00e1lido<\/span><\/span><\/span><div><span class=\"error\"><\/span><input placeholder=\"E-mail\" data-field-id=\"field5\" type=\"text\" data-val-type=\"email\" data-is-required=\"true\" name=\"field5\" class=\"validation-lenient\" data-placement=\"right\" data-toggle=\"tooltip\" tooltip=\"\" data-trigger=\"focus\" data-html=\"true\" data-original-title=\"\"><i class=\"icon-mail\"><\/i><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div><!-- end ngRepeat: element in page track by element.identifier --><div data-identifier=\"field6\" data-index=\"2\" style=\"width: 33%\" class=\" form-element form-element-field6 options-false index-false form-element-2 default-false form-element-type-submit is-required-false odd -handle\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form-element-html\"><div ><div class=\"animate-true align-center wide-true submit-cover field-cover\"><button type=\"submit\" class=\"button submit-button\"><span class=\"text \">ENVIAR<\/span><span class=\"spin-cover\"><i style=\"color:\" class=\"loading-icon icon-cog animate-spin\"><\/i><\/span><\/button><\/div><div class=\"submit-response \"><\/div><input type=\"text\" class=\"required_field \" name=\"website\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div><!-- end ngRepeat: element in page track by element.identifier -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<div class=\"prev-next prev-next-1\" style=\"width: 100%; color: #666666; font-size: 100%; background: transparent\">\n\t\t\t\t\t\t\t<div><input type=\"text\" class=\"ng-pristine  \"><span class=\"inactive page-prev \"><i class=\"icon-angle-left\"><\/i>Previous<\/span><\/div>\n\t\t\t\t\t\t\t<div><input type=\"text\" class=\"ng-pristine  \"><span class=\"page-next \">Next<i class=\"icon-angle-right\"><\/i><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seu site deve ser seu principal vendedor.<br \/>\nEle est\u00e1 cumprindo esta fun\u00e7\u00e3o?<br \/>\nDevido a crise, muitas empresas est\u00e3o em busca de informa\u00e7\u00e3o a fim de solucionar seu problema de vendas, pois pararam de vender e querem uma solu\u00e7\u00e3o.<br \/>\nAlgu\u00e9m neste exato momento pode procurar por sua empresa&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARKETING EFICAZ - Ag\u00eanciaM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agenciam.com.br\/blog\/2018\/02\/07\/marketing-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING EFICAZ - Ag\u00eanciaM\" \/>\n<meta property=\"og:description\" content=\"Seu site deve ser seu principal vendedor. Ele est\u00e1 cumprindo esta fun\u00e7\u00e3o? Devido a crise, muitas empresas est\u00e3o em busca de informa\u00e7\u00e3o a fim de solucionar seu problema de vendas, pois pararam de vender e querem uma solu\u00e7\u00e3o. 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